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The “new normal” waltzed in on us with tints of oddities. We were caving our lives with a string of never-before experiences. People switched to alternative mediums to satiate their needs when going out went off the table. “Online” became a catchphrase in the day of a layman’s life. Online consumerism and commerce took a massive rise and have been up ever since. Amidst this widening digitalization, the world witnessed an upsurge in influencer marketing. Now, businesses all over the globe and almost every sector alike are endorsing their marketing campaigns by prioritizing Influence Marketing.
Influencer Marketing is tactics applied to increase brand popularity and boost sales by reaching out to a large consumer base. It involves collaboration between the company and the Influencer, where both parties benefit from the relationship. The sway of influencers helps attract more customers, and in return, they get paid by the company for entailing brand awareness.
Did you know that 55.4% of marketers leveraged influencer marketing in 2019? That number is expected to grow to 72.5% in 2022, a total increase of 17.1%. Although the idea of celebrities and big faces in the entertainment or sports industry endorsing your product has been around for a while, these Influencers work differently in the sense that they are niche-oriented. By holding strong Influence in a specific industry, they have a hold over the audience of that particular metier. Influence Marketing is now driving many aspects of the enterprise, with influencers having their feet standing rock-solid on the ground.
Influencer Marketing is kryptonite to increasing brand awareness. With Influencers come their followers, a vast mass of people who invest their faith in their social media Influencers. The followers, ultimately consumers, get to know about the brand and its products.
It’s not just the followers but engagement rate which forms the critical component. Many micro-influencers have limited followers but a handsome engagement rate. Banking them is effective in raising mass brand awareness.
The relevant Influencer can help you expand your audience base and increase your reach to them. But it’s vital to choose the Influencer wisely, ensuring the individuals have Influence over the same sector whose audience you are targeting. Influencer Marketing enhances engagement and direct message delivery and makes the brand name more reachable.
Consumers don’t magically hand over their trust to just anyone. They take their jolly time in doing it, and it lasts for quite a while when they do put their faith. When influencers recommend a particular product, their followers dive into it as if they heard it from the horse’s mouth. They embark on the same effect as customer testimonials of enhancing the brand’s credibility.
Gen-Z and Millenials highly depend on influencer business and overall online. They form a large consumer base, and targeting them could do wonders for your company. More than half of this consumer base is savvy and depends highly on the internet or social media per se for every small prospect of their life. Involving and engaging them in the content creation process gives them the credibility of authenticity.
Influencers hold a firm grip over multiple aspects of the business. Enough about following trends; having good Influencers partnership can help you set the direction on your terms. Followers often end up buying the product recommended by influencers.
Influencers provide you with an enhanced reach because of the authenticity and credibility of their word. They possess the ability to speak to people on a wholly personal level and are the faces people look up to. They are incarnations of Forbes, Vogue or Economic Times in flesh and blood. Companies embracing this fast-pacing advertising technique are in for a truckload of growth, whereas neglection of the same can trigger many losses in your company.