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The days of banal consumption are far behind us. The times when decadent advertisements and mass propaganda of alleged amazing effects of certain cosmetics acted as a mesmerising gimmick, infatuating consumers and luring them into buying products is a thing of the past. This is the era of vigilant consumers aware of their needs and priorities. In today’s world, people are moving towards a more sustainable end. The cosmetic and beauty care industry has witnessed a switch in the preference of people’s choice. The shift has tilted towards eco-friendly, animal-friendly, cruelty-free, more sustainable and naturalised products.
Cruelty-free products are those sourced, manufactured, packaged and processed without hurting any animals at any stage of production. These products not only avoid the exploitation of animals by preventing any testing but also promote eco-friendly raw products. The ingredients employed in making these products are natural and chemical-free, which makes them suitable for all kinds of skin. These products are naturally produced through organic methods. Animal testing is unnecessary, and using these products shows your solidarity with the cruelty-free industry. These non-toxic cosmetics, rich in natural components, are healthy for our skin and affordable.
The vegan industry has been on a rising toll in the past decade, with people being allured to the movement. Considering the industry’s booming growth now might be a high time to make your way into the field. Beauty brands can see this as a gateway of opportunity to launch their products by applying vegan methods and principles.
Generation Z and Millenials consume media regularly and at a vast scale more than any other population. Their opinions and ideas practically shape and run many social networking platforms and are the cause behind the initiation of some burgeoning movements. As the general populace is consuming more knowledge and getting aware, their choices are also shifting towards an environmentally friendly and animal-conserving ideal. People strictly avoid products or accessories cruel to nature or its residents in any way. This, in turn, has given way to the adoption of veganism.
PETA’s widely acclaimed Beauty without Bunnies is the most significant hallmark consumers need to make a preference for specific products. This helps in doing a natural or vegan – check on any product; that is why beauty brands all over have been trying to knot this tag for themselves.
Since many natural ingredients go into manufacturing, cutting the cost of many chemicals used before and animal testing and elements, the end products aren’t as expensive. They are affordable to people from all strata of life, making cosmetics more cost-efficient and accessible.
The absence of non-toxic ingredients makes it healthier and safer. Toxic and highly chemicalised skin products could lead to long-term skin damage and internal harm. The use of organic farming in preparing these cosmetics makes them more suitable to use, keeping that skin supple and shining.
The strict policy of no animal cruelty promotes the safety and conservation of animals and nature. This makes the brand conscious of our environment’s condition and working towards maintaining its sanctity.
The beauty industry has been held responsible for killing and brutalising an alarming number of animals in haste to manufacture products and market profits. It’s high time we end savage brutality and move towards a kinder market. As recent trends have seen a considerable shift of consumers towards a cruelty-free market, we also are witnessing the transition in companies’ manufacturing and marketing arenas.